Aliment Cafe

Originally, Michelle Penniment of Aliment Cafe came to us with a new venue due to open in the developing West Leederville commercial area. The promise of foot traffic from Subiaco Oval was a driving force to the location selection. The Aliment team wanted to start social media marketing with a campaign to generate more coffee sales. We choose to highlight the first birthday with a quirky style and a humorous tone-of-voice to capture the young adult market.